How To Generate Traffic For Your Website
Let’s talk about how to generate traffic for your website. But before you go run off and start implementing a bunch of traffic generation tactics that you heard about somewhere, you should keep one thing in mind. You have got to remember that not all traffic is created equal. There is good traffic and there is useless traffic.
Useless
traffic is the kind of traffic where people really aren’t interested
one bit in what your website is about. Those visitors are not in your
target audience. The aren’t the type of person you were hoping would
find your site.
Even if you make the most awesome site, there will still be a percentage of traffic that is simply useless and uninterested in your site. Maybe they arrived at your site accidentally somehow. Maybe they came there because they did a Google image search and came across an image that you included in one of your posts. Maybe they landed on your site expecting to see something totally different. Maybe they are slightly interested in the topic but not interested enough to read deeply into it. Maybe they are there for some other reason.
I bring this up because when you are analyzing your traffic stats and your conversion percentages and your bounce rates and things like that, you tend to assume that the traffic you are getting is traffic from people who are at least a little bit interested in your website. But, you might be getting traffic from people you didn’t intend to get to come to your site. In other words you could be getting non-targeted traffic which is pretty much useless.
If you just wanted to get lots of traffic to your site, you could run around placing banner ads that say you have nude photos of various celebrities. Maybe you have seen that traffic tactic used? But unless your site actually has those photos on there, people are going to just click away from your site and probably never return to it. That traffic isn’t going to buy your products or click on your advertisements. If they do happen to click on your advertisements, they probably won’t convert for that advertiser anyway. That is why you should pay strong attention to the kind of traffic you are getting.
The only kind of traffic that really matters for your website is targeted traffic from people in your target audience. Targeted traffic means they are the type of visitor you were hoping to attract to your website. They are people who are actually interested in what your site offers them. That is the kind of traffic that buys products, clicks on affiliate links and clicks on advertisements. That is the kind of traffic that will get you paid.
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